Housecall Pro Estimates vs Opsler's Good/Better/Best Approach
Standard estimates get the job done. Tiered estimates get the job done and increase your revenue. Here's how.
TL;DR
Housecall Pro gives you standard single-price estimates. They work, but they leave money on the table. Opsler's Good/Better/Best estimates let your techs present three tiers on-site with a presentation mode that customers can browse right on the tech's tablet. Average tickets go up 30-50%. No hard selling required — you're just giving the customer a choice.
Why Do Single-Price Estimates Cap Your Revenue?
Picture this: your tech diagnoses a failing AC compressor. They write up an estimate for $1,800 to replace it. The homeowner looks at the number, thinks about it, and says "let me get a couple other quotes." You might never hear from them again.
Here's the thing — that customer might have been willing to spend $2,400 on a higher-efficiency unit with a warranty. Or they might have jumped at an $1,100 repair that buys them another 2-3 years. But you only gave them one number, so they could only say yes or no.
That's what single-price estimates do. They turn every conversation into a binary decision. And binary decisions have a 50% chance of going against you.
How Good/Better/Best Changes the Conversation
With GBB estimates, your tech presents three options:
Basic Repair
Fix the immediate problem. Lowest price point. Gets the system running again with standard parts.
Full Replacement
New compressor with 2-year warranty. Better efficiency. The option most customers end up choosing.
Premium Upgrade
High-efficiency unit, 5-year warranty, and a maintenance plan. Top-tier for customers who want peace of mind.
Now the customer isn't deciding whether to hire you. They're deciding which option to choose. That's a completely different psychological dynamic. And here's what the data shows: most customers pick the middle tier. Some go premium. Very few pick the lowest option.
The result? Your average ticket jumps 30-50%. Not because your techs are pushing harder. Because customers want to make informed decisions, and three options feel like a choice while one option feels like a demand.
What Does This Look Like in Practice?
Your tech finishes diagnosing the problem. They open Opsler on their tablet, build the three-tier estimate from your pricebook, and flip the device around to show the customer. Presentation mode makes it clean and professional — three columns, clear descriptions, honest pricing.
The customer taps the option they want. Done. The approved estimate flows into your invoicing workflow. No phone tag, no follow-up emails, no "let me think about it" that stretches into weeks.
Let's do some rough math. Say your average tech runs 4 jobs a day, and GBB estimates bump the average ticket from $350 to $490 (a 40% increase). That's an extra $560 per tech per day. Over a month with 22 working days, that's $12,320 per technician. For a 5-person crew? An extra $61,600 per month in revenue. Even if only half your jobs use GBB, that's still over $30,000/mo.
Can Housecall Pro do this? No. You'd have to create three separate estimates manually, email them all, and hope the customer reads all three. It's not the same experience, and it doesn't produce the same results.
Why Are Growing Businesses Choosing Opsler for Estimates?
Three-tier estimates built into every account
Good/Better/Best is available on every Opsler plan. No tier upgrade required. No add-on fee. Your techs can start using it on day one.
On-site presentation mode
Your tech flips the tablet to the customer. Clean, professional layout with three clear options. Customers choose on the spot — no emails, no callbacks.
Customer approves from the portal — no login needed
If the customer wants to think about it, they get a portal link. They review the three tiers, tap approve, and you're notified immediately. No username, no password.
Pricebook integration keeps estimates consistent
Your techs build estimates from your centralized pricebook. Pricing, descriptions, and parts are pre-loaded. No guesswork, no rogue discounts.
30-50% average ticket increase — that's real money
If your average ticket is $350, GBB could push it to $455-$525. Multiply that across your team and your year, and you're looking at tens of thousands in additional revenue.
Works offline too
Building estimates in a basement with no signal? No problem. Opsler's offline-first app lets techs create and present GBB estimates without connectivity.
Frequently Asked Questions
No. Housecall Pro offers standard single-price estimates. You can create an estimate with line items, but there's no built-in way to present Good/Better/Best options to a customer during a service call. You'd have to create three separate estimates manually, which is clunky and time-consuming.
GBB estimates let your technician present three service tiers to the customer on-site — for example, a basic repair, a mid-tier repair with added warranty, and a full system replacement. The customer picks the option that fits their budget. It's the same psychology restaurants use with their menu pricing, applied to field service.
Businesses using tiered estimates typically see a 30-50% increase in average ticket value. That's not because techs are upselling harder — it's because customers naturally gravitate toward the middle option. You're giving them a choice instead of a take-it-or-leave-it number.
Yes. When a tech sends an estimate, the customer gets a portal link — no login required. They can review all three tiers, see what's included in each, and approve their chosen option right from their phone. The tech gets notified instantly.
No. GBB is optional per estimate. Some jobs — like a simple diagnostic — make sense as a flat-price estimate. Others, like a system repair where there's a range of options, are perfect for tiered pricing. Your techs choose which approach fits each situation.
More About Housecall Pro
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