ServiceTitan for Small Businesses? Probably Not. Here's Why.
ServiceTitan is powerful. But it's built for companies much bigger than yours — and priced accordingly.
TL;DR
ServiceTitan was built for large enterprises — 50+ techs, dedicated IT staff, and deep pockets. If you're running a 5-50 person shop, users report paying per-technician pricing starting at roughly $245/tech/month (with a mandatory annual contract), plus a reported $5,000-$10,000+ on implementation, and only using a fraction of the features. Opsler is purpose-built for your team size at $149/month, with same-week setup and no contracts.
ServiceTitan does not publish pricing. Figures cited are based on user reports from G2, Capterra, BBB, and industry forums. Contact ServiceTitan directly for current pricing.
Who Is ServiceTitan Actually Built For?
ServiceTitan is an impressive platform. Let's give credit where it's due. They've built a powerful system with deep reporting, extensive integrations, and features that large operations genuinely need.
But here's the thing: they built it for companies with 50-500 technicians. Companies with a dedicated dispatcher, a full-time office manager, an IT person, and maybe a CFO who actually reads those 47-page analytics reports. Companies that can absorb a reported $10,000 implementation fee without blinking.
So what happens when a 12-person plumbing company signs up?
You pay enterprise prices. You get enterprise complexity. And you spend 6-12 weeks in an implementation process that was designed for companies 5x your size. Your office manager — who also handles dispatch, customer calls, and invoicing — now has to learn a system with 200+ settings screens. Most of which you'll never touch.
The Small Business Problem with Enterprise Software
It's not just the price tag, although that's painful enough. It's the cognitive overhead.
When you buy software that was designed for a 200-person operation, you get 200-person complexity. Every screen has options you don't need. Every workflow has steps that don't apply to your business. Your techs spend 20 minutes in training learning features they'll never use. Your office manager spends evenings watching tutorial videos instead of going home.
We've talked to dozens of small shop owners who signed up for ServiceTitan and spent months trying to "fully implement" it. Some never did. They ended up using maybe 35-40% of the features and paying 100% of the price. One HVAC owner told us he spent $8,500 on implementation and still didn't have his pricebook configured 4 months in.
That's not a ServiceTitan problem — it's a right-sizing problem. You wouldn't buy a semi-truck to deliver flowers. Don't buy enterprise software to run a 15-person service business.
What Does a Small Business Actually Need?
Let's strip it down. If you're running 5-50 techs, here's what matters:
- Scheduling and dispatch that takes minutes, not hours, to learn
- A mobile app your techs can use on day one without a training course
- Invoicing that catches mistakes before they cost you money
- Estimates that help techs close bigger jobs without being pushy
- Customer communication that stops the "where's my technician?" calls
- Setup that doesn't take your office offline for 3 months
- A price that doesn't eat your profit margin
That's it. You don't need 47 integration connectors. You don't need a BI dashboard with 200 custom reports. You need software that does the job without getting in the way.
Why Was Opsler Built Specifically for Small Businesses?
Designed for 5-50 technicians. Not 500.
Every feature in Opsler was built with your team size in mind. The dispatch board assumes you're managing 8-25 techs, not 200. The reporting gives you the numbers you need, not a data science playground. The settings take 20 minutes to configure, not 20 days.
$149/month for everything. Period.
Five users included. Every feature unlocked. No tiers to climb, no add-ons to discover. A 10-person team pays $294/month for the same features a ServiceTitan user reportedly pays $2,450+/month for — minus the reported $10,000 implementation fee and the mandatory annual contract.
Industry presets mean same-week setup
Pick HVAC, plumbing, pest control, or any of our 12 presets. Your account comes loaded with the right services, terminology, and pricing templates. Your office manager doesn't need to spend 6 weeks building a pricebook. It's already there.
Your techs pick it up on day one
No mandatory training program. No paid onboarding sessions. Opsler's technician app is a straightforward PWA — if your tech can take a photo and tap a button, they can use it. We've had shops with non-tech-savvy techs dispatching on day two.
Features that actually grow your revenue
Good/Better/Best estimates boost your average ticket 30-50%. Invoice approval workflow catches mistakes before they cost you. Smart review gating builds your Google reputation. These aren't enterprise features — they're money in your pocket.
Bottom line: ServiceTitan is great software — for the businesses it was designed for. But if you're a 5-50 person shop, you're not that business. You need a tool that fits your team, your budget, and your reality. That's Opsler.
Frequently Asked Questions
It depends on your definition of 'small.' If you have 50+ technicians, a dedicated office manager, and IT support, ServiceTitan's depth makes sense. But if you're running 5-50 techs and you're the owner-operator who also handles dispatch, ServiceTitan's complexity and cost (users report per-technician pricing starting at roughly $245/tech/month plus $5,000-$10,000 in implementation fees) is almost certainly overkill. You'll pay for features you'll never configure and spend months getting fully set up.
Most ServiceTitan customers have 50+ technicians and dedicated admin staff. The platform was designed for large operations with separate dispatchers, managers, and office teams. If you're under 50 techs, you're paying enterprise prices for a tool built for companies 3-5x your size. That doesn't mean it won't work — it means you're overpaying for complexity you don't need.
Technically, yes. But based on user reports, you'd be paying roughly $245-$300/tech/month on the Starter plan, plus reportedly $5,000-$10,000 in implementation fees, plus office staff seats at a reported $50-$150/month each. For a 10-tech team, that's an estimated $29,400-$36,000/year in software alone — before implementation. And you'll only use maybe 40% of the features. Opsler gives a 10-person team every feature for about $3,528/year with no implementation fees and no annual contract.
Opsler is designed specifically for service businesses with 5-50 technicians. That's the sweet spot — big enough to need real scheduling, dispatch, and invoicing tools, but not so big that you need a dedicated IT department to run your software. Everything is built to be set up and managed by the owner or a single office manager.
No. Opsler is designed so an owner-operator or a single office manager can run everything. Pick your industry preset, add your team, and start dispatching. There's no server to manage, no custom integrations to configure, and no multi-week training program. If you can use a smartphone, you can run Opsler.
ServiceTitan requires a 12-24 month annual contract for all customers, and early termination fees equal all remaining payments — BBB complaints have documented fees as high as $46,170. Some businesses have reported negotiating minor discounts, but the annual commitment itself is standard. If you're a small business that's not sure a tool is the right fit, locking into a multi-year contract at a reported $2,450+/month for 10 techs is a big risk. Opsler is month-to-month — try it for 10 days free, then pay monthly if it works.
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