ServiceTitan Estimates vs Three-Tier Pricing That Closes Bigger Jobs
Single-price estimates leave money on the table. Three-tier pricing gives customers a choice — and bumps your average ticket.
TL;DR
ServiceTitan has partial support for tiered estimates, but it wasn't designed around the Good/Better/Best concept. Opsler was built with GBB at its core — your techs create and present three-tier options on-site, customers choose what fits their budget, and average tickets go up 30-50%. No hard selling required.
Why Do Single-Price Estimates Cost You Money?
Think about how most estimates work. Your tech finishes the diagnostic, pulls out their phone, and gives the customer one number. "It'll be $847 to fix the compressor." The customer either says yes or asks if there's a cheaper option. You've got one shot, one price, one outcome.
Now think about what happens at a car dealership. Or a phone store. Or a restaurant. You're always presented with options. Basic, mid-range, premium. And most people pick the middle. Not the cheapest — the middle. That's human psychology, and it works in home services too.
That's the idea behind Good/Better/Best estimates. Instead of one price, you present three. And the math changes completely.
How Does ServiceTitan Handle Estimates?
ServiceTitan has an estimate and proposal system. You can create estimates with line items pulled from your pricebook. And you can technically create multiple options within a proposal.
But here's where it gets murky. ServiceTitan's estimate system wasn't built around the three-tier concept. It's more of a general quoting tool that some businesses hack into a GBB workflow. You can make it work, but it takes extra configuration, and there's no dedicated presentation mode designed for showing a customer their three options on a technician's phone.
The result? Many ServiceTitan users end up sending single-price estimates because the multi-tier workflow feels clunky. And every single-price estimate is leaving $200-$500 on the table.
How GBB Works in Opsler — On-Site, In 2 Minutes
Let's say your HVAC tech is at a customer's house. The AC compressor is failing. Here's what the tech does:
They open the Opsler app, tap "Create Estimate," and select the AC compressor repair package from the pricebook. Opsler auto-generates three tiers:
- Good: Replace the compressor. Basic fix, gets the AC running. $847.
- Better: Replace the compressor + new capacitor + 1-year labor warranty. $1,247.
- Best: Full system replacement with a 5-year parts and labor warranty. $3,850.
The tech flips the phone around to the customer in presentation mode. Clean layout. Three options side by side. No pressure. "Here are your options, Mrs. Johnson. Which one works best for your family?"
Most customers pick Better. Some pick Best. Very few pick Good. And your average ticket just went from $847 to $1,247 — a 47% increase on a single job. Multiply that across 15-20 jobs a week and you're looking at an extra $2,347/month in revenue you were previously leaving on the table.
| Estimate Feature | ServiceTitan | Opsler |
|---|---|---|
| Good/Better/Best structure | Partial | Built-in |
| On-site presentation mode | No | Yes |
| Pre-configured tier packages | Manual setup | Pricebook-driven |
| Works offline | No | Yes |
| Customer approval via portal | Yes | Yes (no login) |
What Makes Opsler's Estimate System Different?
GBB was baked in from day one
This isn't a feature we bolted on later. The entire estimate workflow in Opsler was designed around three-tier pricing. Every pricebook entry, every template, every presentation view assumes your tech is showing three options.
Presentation mode makes your tech look professional
Your tech flips the phone around and the customer sees a clean, branded view with three clear options. No scrolling through line items. No confusing spreadsheet layouts. Just three packages with prices. The customer taps their choice and signs.
Works in basements and dead zones too
Because Opsler is offline-first, your tech can create and present a GBB estimate even without cell signal. The customer picks their option, signs right there, and everything syncs when signal returns. No lost estimates.
Estimate conversion tracking
See which techs close the most estimates, which tier customers pick most often, and which services have the highest upgrade rate. Use this data to coach your team and fine-tune your packages.
Here's the thing: you don't need to train your techs to be salespeople. You just need to give customers a choice. When presented with three options, people naturally gravitate toward the middle. That middle option is always higher than a single-price quote. That's where the extra 30-50% comes from.
Frequently Asked Questions
ServiceTitan has partial support for tiered estimates. You can create multiple options within their estimate system, but it wasn't built around the GBB concept from the ground up. The presentation and workflow aren't as streamlined as a purpose-built tiered pricing system. Some shops make it work, but it takes extra setup and doesn't have a dedicated presentation mode for on-site use.
Good/Better/Best (GBB) estimates present customers with three service tiers instead of one price. The 'Good' option is the basic fix. 'Better' adds value like an extended warranty or upgraded parts. 'Best' is the premium option — maybe a full system replacement or top-tier service package. Customers choose what fits their budget. Most pick the middle tier, which is higher than what a single-price estimate would close at. Businesses using this approach typically see average tickets go up 30-50%.
Yes. Opsler's technician app lets techs build Good/Better/Best estimates on-site during the service call. They select from your pricebook, assign items to each tier, and present all three options to the customer right there on their phone or tablet. There's a presentation mode specifically designed for showing customers their options in a clean, professional layout.
No. You configure your pricebook with predefined GBB packages for common services. When your tech is on-site, they pull from these pre-built packages and can customize as needed. For example, an HVAC tech might have pre-configured tiers for AC repair: basic repair (Good), repair with capacitor upgrade and 1-year warranty (Better), and full unit replacement (Best). The packages are ready to go.
Businesses using Good/Better/Best estimates typically see a 30-50% increase in average ticket value. The reason is simple: when you present one price, the customer says yes or no. When you present three options, most people gravitate toward the middle tier — which is higher than the single price you would have quoted. There's no hard selling involved. Customers feel like they're making a choice, not being sold to.
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