Jobber Quotes Are Fine. But They Won't Raise Your Average Ticket.
A quote is a quote. Tiered pricing is a sales strategy. Here's the difference and why it matters for your revenue.
TL;DR
Jobber has standard single-price quoting. It works. But it leaves money on the table. Opsler's Good/Better/Best estimates let your techs present three service tiers on-site — and businesses that switch to tiered pricing typically see average tickets jump 30-50%. That's not a small difference. On a $3,000 average ticket, that's an extra $900-$1,500 per job.
What's Wrong with Single-Price Quotes?
Nothing, technically. A single-price quote tells the customer what the job costs. They say yes or no. End of story.
But here's what happens in the real world. Your tech shows up to a home with a failing AC unit. They diagnose the problem and quote $1,800 for a repair. The homeowner hesitates. That's a lot of money for a single option. They say they need to "think about it" — which usually means they're calling your competitor.
A single-price quote gives the customer exactly one decision to make: yes or no. And "no" is always easier than "yes" when the number feels high.
The Psychology of Three Choices
Now picture the same scenario with Good/Better/Best. Your tech presents three options:
- Good ($1,200): Basic compressor repair. Fixes the immediate problem. 90-day labor warranty.
- Better ($1,800): Compressor repair plus a full system tune-up. 1-year parts and labor warranty. This is the option you actually want them to pick.
- Best ($3,400): Full system replacement with a high-efficiency unit. 5-year warranty. Eliminates the recurring repair cycle.
What just happened? The conversation shifted from "should I spend $1,800?" to "which option fits my budget?" The customer isn't deciding whether to hire you. They're choosing how much work to have done. That's a completely different conversation.
And most customers? They pick Better. Some pick Best. Very few pick Good. It's a well-documented psychological pattern called the center-stage effect — people gravitate toward the middle option because it feels like the smart, balanced choice.
The Revenue Impact Is Real
Let's say your team runs 47 estimates a month (not an unusual number for a mid-size HVAC shop). Your current average ticket is $2,100. If GBB estimates bump that by just 35%, you're looking at an average ticket of $2,835. That's an extra $735 per job.
Multiply that across 47 estimates: $34,545 in additional monthly revenue. That's not a typo. And you didn't hire a single new tech. You didn't run a single ad. You just changed how you present the price.
Jobber can't do this. Not on any plan. Not at any price. Their quoting system is single-price only.
How Does Opsler's GBB Estimating Work?
Pre-built templates from your pricebook
Set up Good/Better/Best templates for your most common services. When your tech is on-site, they pull the template, adjust for the specific situation, and present — no guesswork, no inconsistent pricing between techs.
On-site presentation mode
Your tech shows the customer all three tiers side by side on their phone or tablet. Each tier clearly shows what's included, what the warranty covers, and the price. Professional, clear, and easy for the customer to compare.
Customer picks their tier, job gets scheduled
The customer taps the option they want. The estimate converts to a job with the right pricing, materials, and scope. No back-and-forth emails. No phone tag. It's closed on the spot.
Works offline too
Your tech can build and present GBB estimates even without cell signal. The estimate syncs when they're back online. Because dead zones shouldn't stop you from closing a $3,400 job.
Frequently Asked Questions
No. Jobber's quoting system produces single-price estimates. You can create multiple separate quotes for a customer, but there's no built-in way to present Good/Better/Best tiers side by side in a single, professional presentation. That's a fundamentally different experience for the customer.
Businesses using tiered estimates typically see a 30-50% increase in average ticket size. It varies by trade and market — HVAC companies on the higher end, general handyman services closer to 30%. The psychology is simple: when customers see three options, most pick the middle one, which is priced higher than what a single-price quote would have been.
Yes. Opsler's technician app includes a presentation mode for Good/Better/Best estimates. Your tech assesses the situation, builds three tiers right on-site (or uses pre-configured templates from your pricebook), and presents them to the customer on their phone or tablet. The customer picks their tier, approves the estimate, and the job gets scheduled — all from the field.
The opposite. Single-price quotes force a yes-or-no decision. Three tiers give customers control. They're choosing between your options — not between you and calling another company. The 'Good' tier is your entry point, 'Better' is your recommended option, and 'Best' is the premium. Most customers pick Better or Best because it feels like a smart middle-ground choice.
Your pricebook in Opsler can include pre-built Good/Better/Best templates for common services. When your tech creates an estimate on-site, they can pull from these templates and adjust based on the specific situation. This keeps pricing consistent across your team while still allowing field-level customization.
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