# Stop Paying $200/Month for a Website That Doesn't Book Jobs

## Quick Summary
Most small HVAC companies either have no website or pay a web agency $150-$200/month for a template site that barely converts. Opsler includes a free branded website with online booking and QR codes — no extra charge, no web developer needed.

## The Problem
Talk to ten HVAC owners with fewer than 20 techs. Half of them don't have a website at all. The other half are paying some local marketing agency $200/month for a WordPress site that hasn't been updated since the Obama administration.

The ones without a site are losing jobs to competitors who show up on Google. When a homeowner searches "AC repair near me" and your company doesn't exist online, you don't exist. Period. Referrals only take you so far when every customer under 50 Googles you before calling.

The ones paying for a site aren't much better off. Their "professional website" has a contact form that sends emails to an inbox nobody checks. No online booking. No real-time availability. The customer fills out the form on a Saturday night, gets a callback Monday afternoon, and by then they've already booked with someone else.

And then there's the setup cost. Most web agencies charge $1,500-$3,000 to build an HVAC site, then $150-$200/month to host and maintain it. That's real money for a shop running 8 techs.

## How to Fix It
Every Opsler account includes a branded website at no additional cost. Not a landing page — an actual site with:

- **Custom subdomain** — yourcompany.opsler.com (or connect your own domain)
- **Service listings** — your services pulled directly from your Opsler account
- **Online booking form** — customers pick a service, choose a time, and the job lands on your dispatch board
- **Customer reviews** — your best ratings displayed automatically
- **Business info** — hours, service area, license numbers, the works
- **QR code generator** — print codes for your trucks, door hangers, business cards, and flyers

The site pulls from your live Opsler data. Add a new service to your pricebook, it shows up on the website. Get a 5-star review, it appears on the reviews section. No calling your web guy to make updates.

The QR code is underrated. Stick it on every truck in your fleet. Every neighbor who watches your tech work on the house next door can scan the code and book. It's the cheapest lead generation you'll ever run.

## The Numbers
Typical HVAC web agency costs:

- Setup: $2,000 (one-time)
- Monthly hosting and maintenance: $175/month = $2,100/year
- First year total: $4,100
- Annual cost after year one: $2,100/year

Opsler branded website cost: **$0. Included with your subscription.**

That's **$3,000+ saved in year one** and $2,100 saved every year after. And you get online booking that the agency site probably doesn't include.

## FAQ

### Can I use my own domain name?
Yes. Point your domain's DNS to Opsler and your site runs on yourbusiness.com. Or use the included subdomain if you don't have a domain yet.

### Does the booking form sync with my schedule?
Directly. A customer books online and the job appears on your dispatch board. No email forwarding, no manual entry.

### Can I customize the look?
You set your logo, colors, business description, and service list. The layout is designed to convert visitors into bookings — we've tested what works for service businesses.

### What about SEO?
The site is built with clean markup, proper meta tags, and fast load times. It won't outrank a $5,000 custom site, but it beats having no site at all — which is where most small HVAC shops are.

### What's the QR code for?
Print it on truck wraps, business cards, flyers, door hangers — anything. When scanned, it takes the person directly to your booking page. Neighbors see your truck, scan the code, book a tune-up.

Learn more: https://opsler.com/blog/hvac-free-branded-website/